Noble collection the hobbit4/14/2024 ![]() Like WBD, we recognize that a franchise like “Harry Potter” may be owned by the studio, but it belongs to the fans. Major properties, like “Harry Potter” / The Wizarding World, have some of the most devoted fan bases - how does The Noble Collection stay true to these iconic franchises? We believe that our passion can be seen in the details of our products, making them recognizable and appreciated by fans. Our focus on authenticity, details, quality and value are quite consuming, and we put too much of ourselves into the products we develop to work on something we aren’t passionate about. We are very particular about the franchises we choose to work on. How does The Noble Collection differentiate itself from other collectible brands? What makes it successful? When the company released its first line of “Lord of the Rings” prop replicas, we were introduced to the world of pop culture collectibles and our days as designers and developers of medieval armor became history. We built skills across multiple materials, including steel, bronze, porcelain and resin to expand our product offering, and slowly began licensing IP. We utilized photography in catalogs, such as Skymall, to differentiate ourselves from competitors, then began designing and manufacturing our own unique pieces of armor. The company began as an importer of medieval armor replicas from Toledo, Spain. What The Noble Collection’s origin story? Our products range in price from “affordable” to “aspirational” to ensure every fan can find a Noble Collection product to add to their collection. What are the most popular WBD products from Noble to date?Īlthough we are perhaps best known for our broad assortment of Wizarding World wands, our fun and creative chess sets, distinctive diorama concepts and collector-quality plush products are also fan favorites. We have exciting new product concepts in development, which will allow fans the opportunity to own new wand concepts and some of their Wizarding World “wish list” items. The new content in development will yield phenomenal new products, and collectors and casual consumers can expect to see our commitment to quality and attention to detail through some fun, unexpected surprises. We work very closely with our partners at WBD to identify product opportunities, and there are a lot within WBD’s rich IP catalog. With multiple new iterations of beloved WBD titles coming including “The Lord of the Rings” movies, the new “Harry Potter” series, another new “Game of Thrones” spinoff and James Gunn and Peter Safran’s new plans for the DC Universe, what can you tease about upcoming projects and how they might look different from the current depictions of these iconic brands? We see it as a privilege to make products for the fandoms created by these brands and take our responsibility to the fans very seriously. We consider ourselves “creators of finely crafted treasures” and that approach drives everything we do. Regardless of the brand or the price point of any particular product, we always bring our signature attention to detail and quality to every product. Over the years, the partnership has expanded beyond the Wizarding World to allow us to make products inspired by fan-favorite brands, such as “The Lord of the Rings” and “The Hobbit,” DC, “Game of Thrones” and their celebrated horror franchises. This partnership has resulted in a fantastic range of products that allow Wizarding World fans to immerse themselves into the world they love.īecause of our unique and extensive experience in wand-crafting in partnership with the team at WBD, we leverage the creative energy of our design team to create the bespoke wands sold at the Harry Potter store in New York, Platform 9 ¾ in London and the Warner Bros. Discovery for over 15 years, and we are proud to serve as the first company trusted with the license to create authentic prop replica wands and other iconic artifacts from the Wizarding World. The Noble Collection has been a partner of Warner Bros. ![]() What is the main reason behind this contract renewal and the success of WBD and The Noble Collection’s ongoing partnership? “The continuation of our partnership will not only expand upon classic fan-favorite offerings, but also inspire enthusiasts with a new, highly-anticipated assortment of products across some of the world’s most iconic and beloved properties.”īelow, Montoya tells Variety more about what fans can expect from the expanded deal. Discovery Global Consumer Products has allowed fans of all ages to celebrate their fandoms and engage with timeless brands through our finely crafted collectibles,” The Noble Collection senior vice president Julian Montoya told Variety. “The Noble Collection’s partnership with Warner Bros. Discovery Global Consumer Products 15 years ago, when the company became Warner Bros.’ first licensed partner for Wizarding World replica wands in 2008. The Noble Collection set its first deal with Warner Bros.
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